The Swede Bread

Hotel launches its own bread and gives local culinary products a special role

”Svendbrødet” is just one example of how Hotel Svendborg and local food producers strengthen each other.

– Hardly anywhere else in Denmark can you find so many local and often organic specialties – fruit, wine, beer, must, honey and much more – within a radius of 20 kilometers as on South Funen, says restaurant manager Jan Milton from Hotel Svendborg.

– Our hotel and conference guests love it, and they like to drive out to the producers to buy a piece of South Funen to take home. Last year, for example, local wine producers emptied their stocks of the wines we included on the wine list in just a few months, he says. This year, Hotel Svendborg is focusing on several South Funen specialties as a special attraction.

The Swede Bread

Brand new bread

The first part of the new local culinary concept at the hotel is ”Svendbrødet”. The name was developed in an employee competition, but the recipe was developed by Jan Milton after consultation with Økomølleriet in Ringe. They supply the freshly ground flour for the round loaves that are served at both the breakfast and lunch buffets at the hotel. The Svendbrødet has a dense crumb, a soggy texture and a mild taste, which is given extra richness by the hotel’s home-made butter.

– Local and authentic things are in demand by tourists all over the world, and on South Funen, culinary quality products are part of our DNA, says Jan Milton.

– Therefore, local products must make up at least 25 percent of our breakfast and lunch buffets this year, he says, revealing that several initiatives are under development.

The Swede Bread

Bag-it-yourself bag

Once guests have enjoyed Svendbrødet at the hotel, they can buy all the ingredients to take home. A ready-made mix with recipe can currently only be purchased locally, and in the shop Øland, a few hundred meters from the hotel, the owner, Sune Østbjerg, has high expectations for the interest from the city's guests.

– The story of the organic and locally developed bread matches well with what our customers are asking for, and here all tourists and locals can enjoy it, says Sune.

Mikael Hansen, director of the Culinary South Funen Association, is enthusiastic about the concept. “It’s a fantastic initiative where the hotel and local producers strengthen each other,” says Mikael.

The secret

– What is unique about Svendbrød is that it is mixed with apple juice and honey from local suppliers, which together with the flour mixture gives it the special taste and consistency, and with the ready-made mixture we have made it easy to have the same experience at home, says Jan Milton.

For further information:
Restaurant Manager Jan Milton
+45 62 17 62 07
jan.milton@hotel-svendborg.dk

The Swede Bread

Hotel launches its own bread and gives local culinary products a special role

Brand new bread

Bag-it-yourself bag

The secret

Christmas closure at Hotel Svendborg & Hotel Garni